Svala is a vegan handbag, lingerie and sleepwear company out of L.A. founded by Helga Douglas.  “Helga is originally from Sydney but now lives in Los Angeles. The inspiration for Svala’s name comes from Iceland, where Helga’s mother is from. Helga has always loved the Icelandic girl’s name Svala, which means swallow in Icelandic. The swallow bird is a symbol of love, loyalty, freedom and hope in many cultures – everything that Helga wanted her brand to stand for. Svala is inspired by Helga’s love of animals and nature, her affinity for the relaxed, colorful feel of Sydney and LA and the simplicity of Scandinavian design.”

Svala uses high quality, vegan, organic,recycled and repurposed fabrics. They use vegan leathers such as pineapple and leaf fibers made by Pinatex, cork fabric, vegan leather PU (polyurethane) made by an eco-conscious factory in Italy on the handbags plus bamboo, organic cotton and recycled lace for the lingerie and sleepwear.

“Our products are made with premium, innovative, animal-friendly, PVC-free fabrics such as luxurious, Italian PU (polyurethane), Pinatex® (made from pineapple leaf fiber) and cork. Each Svala handbag is lined with fabric made with organic cotton and recycled polyester made with plastic bottles. Svala is a PETA approved brand as well as a Fur Free Retailer.”

Svala also is committed to paying their workers a fair wage as well as have comfortable working conditions and each item is handcrafted by artisans in their L.A. factory.  They are also passionate about giving back to organizations that help our environment, reduce carbon footprint!  They also specifically give to Wild Aid,an organization whose mission is to end illegal wildlife trade. This is definitely my kind of company, who has so much passion and compassion!!

I was honored to receive a beautiful lingerie set made from recycled lace. It’s super soft and feminine!! Here I am wearing with a Kimono purchase a couple seasons ago from my friend, Dreaming Tree Mobile Boutique!  It was definitely perfect for lounging on the patio with coffee and breakfast on the beach this summer!!